About Us

Our Founder

Lauren Randall

Lauren's impact at Soul Machines exemplifies her visionary approach to growth. Her prowess in relationship-building, expertise driving the full sales cycle and using effective methodologies, coupled with her experience navigating Enterprise orgs across departments, led to $1M in ARR annually. Securing new verticals for Soul Machines & landing industry giants like Heineken, BMW Nissan, & PwC redefined Soul Machines as the industry leader in AI. By leveraging customer feedback, Lauren worked cross-departmentally to drive product innovation, revenue growth, and strategic direction, closing the feedback loop with efficiency and precision. Her work underscored the importance of listening to the market, finding the gaps, adapting product offerings accordingly, and continuously seeking ways to enhance the customer experience. This customer-centric approach not only solidified Soul Machines' position in the market but also highlighted Lauren's exceptional ability to drive growth.

Transitioning to her strategic endeavors with the Runway Group and the Walton family, Lauren demonstrated her adeptness in thinking beyond conventional boundaries to spur growth and ideation. Her initiatives aimed at transforming Bentonville, Arkansas, into an innovative hub, showcased her capacity to work cross-departmentally, integrating sales, marketing, and product development strategies to cultivate a thriving business ecosystem. Lauren's holistic view of business development, coupled with her knack for strategic planning, played a pivotal role in attracting top-tier talent and companies to the region, thereby contributing to its economic and social revitalization.

Lauren's entrepreneurial spirit, evidenced through her ventures Melonhopper and Black24Seven, further illustrates her proficiency in identifying market opportunities and turning them into successful business models. By closely monitoring customer feedback, market trends, and leveraging social media, she was able to build brands that resonated deeply with their target audiences, driving significant revenue growth and brand loyalty. Her ability to pivot based on market feedback, combined with her creative marketing strategies and product innovation, underscores her holistic approach to business growth.

As a Director at Zappos.com, Lauren's transformation of the Private Label Clothing division and her leadership launching the company's first pop-up shop endeavor are prime examples of her strategic foresight and innovative thinking. Her initiatives not only enhanced customer engagement and brand visibility but also demonstrated her capacity to lead cross-functional teams towards achieving collective goals. By fostering an environment of collaboration and innovation, Lauren was able to drive substantial growth, setting new benchmarks for operational efficiency and market competitiveness.

Lauren is a graduate of University of Arkansas at Fayetteville, B.A. in Political Science. 

Visit WWW.LAURENRANDALL.COM to experience Lauren’s creative side.

Connect with Lauren on Linkedin.